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Monday 23 July 2007

New Sponsor




Boro, today, announced that they have agreed their biggest ever sponsorship deal with 'Garmin', although I've never heard of them they are obviously the world leaders in satellite navigation systems.
Whilst the club have initially signed only a one year deal with Garmin, they are currently negotiating to extend the deal which currently stands at a, so far undisclosed, 7 figure sum.
Boro's Head of Commercial Affairs, Graham Fordy told the club's official site "Garmin will get the sort of coverage only sponsorship of a Barclay's Premier League club can provide. It's a great partnership both on and off the pitch that we are confident will go from strength to strength."
The new-look Boro home and away shirts, sporting the words 'Garmin Sat Nav' across the chest

For the first time in years I actually like both the new home and away shirts.

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